We are proud to say that we only provide products we feel safe using on our own children. Our company goal and passion is to provide you quality products with ingredients that you can understand. We won’t fear monger you into thinking our products are “chemical-free” because they aren’t. Nothing is “chemical-free”. Everything is made up of chemicals. The term “chemical free” is simply a marketing play. What we will tell you is that we have poured our heart and soul into research about what is safe and what is not. We also won’t sell you our products are “non-toxic” because this term is very subjective. Anything can be toxic in the wrong quantities. We advocate for safe and proper use & we are constantly expanding our knowledge. Rest assured we won’t tell you anything that hasn’t been tested on ourselves first! What you’ll never see from us? Your safety being compromised for our bottom dollar.
No sulphate. No parabens. No synthetic fragrance.
Upfront Cosmetics was born out of a need for transparency in the Cosmetic Industry. At Upfront Cosmetics we are committed to provide the best quality products that don't sacrifice you health and safety.
Haircare without the plastic waste.
Feel good about using less plastic, each 65g bar replaces 2—3 bottles of liquid shampoo!
