MAKING AN IMPACT,
ONE BAR AT A TIME.

VALUES

We take an active, unbiased, and curious approach to everything we do. We do the research, so you don’t have to, and we’ll always make the truth of our creations accessible for your discovery and understanding. We are committed to minimizing the needless waste associated with brand packaging. We respect your right to transparency and that’s why we make products with real ingredients that truly work.

PHILOSOPHY

Our concern for health and beauty extends far beyond us to the very life source that supplies us with every ingredient. Our products contain no sulphates, no parabens, and no synthetic fragrance in an industry that is extremely under-regulated. We take pride in knowing where our every ingredient comes from – whether a plant, a mineral, a laboratory or some combination – and we pride ourselves on sourcing the best possible ingredients.

OUR PLASTIC PROMISE

Plastic waste is becoming one of the most concerning challenges of our time and making changes to reduce the way we consume products is one way to create a lasting impact on our precious environment. Globally, we buy one million plastic water bottles per minute - and 91% of that plastic is not recycled. Each Upfront shampoo or conditioner bar replaces up to 3 bottles of packaged alternatives, minimizing waste and ecological impact. We always ship your order plastic-free and in compostable mailers. Together, we can make and impact one bar at a time.

COMMITTED TO DOING BETTER FOR THE ENVIRONMENT

NUMBER OF BOTTLES UPFRONT COSMETICS HAS DIVERTED FROM OCEANS & LANDFILL: