Greenwashing - What Is It and Why Do We Not Do It?

Eco-friendly companies and products have become somewhat trendy over the past few years, which is great! But, some companies use the term eco-friendly as a marketing strategy to sell their products, while they are in fact, not eco-friendly. This is called greenwashing.

Greenwashing is something that happens more often than you may think! There are various forms of greenwashing, including:

• Using environmentally friendly imaging like plants, leaves and animals to give off a “green” impression
• Being certified as organic, vegan or cruelty free without science/proof
• Manufacturing in an exploitative environment
• Focusing on the only eco-friendly aspect of their product/brand while everything else is anti-green

There are many more forms of greenwashing, but these examples can help you identify companies that might be doing it. Being able to identify greenwashing is an important step towards living an eco-friendly lifestyle, since a lot of these practices can cause more harm to the environment than the traditional practices. We all want to do our best to reduce waste and pollutants on the planet, and sometimes the marketing of these companies can fool us. 

Greenwashing and green marketing can look almost identical, but there are some key things to look out for to make sure you are supporting an actual eco-friendly company, including:

• Sustainable manufacturing and sourcing
• No toxic ingredients
• Can be recycled or is made from recycled or renewable materials
• No excessive packaging

We can assure you 100%, without a doubt, that we would never greenwash our products or our brand. Everything we do, from our manufacturing to our shipping, is done with the planet in mind - no plastic, recyclable and compostable packaging, no toxic ingredients, and totally vegan and cruelty free!